During the 2016 election cycle, the "King of Twitter" very astutely capitalized on that social medium which allows short snippets to speak volumes in a superficial way that appealed to the multitudes. Though I don't do Twitter, Facebook, etcetera, the media provided very thorough coverage of his clips of sarcasm and banality. Thus, I could see how the professional entertainer tycoon was able to coax some people into believing in him.
At this point in time, however, I think it's time to start holding him accountable. Where he follows through on campaign promises, give him credit. Where he doesn't, don't. Also, do NOT click on "fluff pieces" (either pro or con) about him. It only encourages him and his minions in the wrong way. And for that, we have to hold ourselves accountable.